The AI operating layer for the technology channel.
Not another PSA. Not another RMM. Not another marketplace. ChannelGrowth sits across the systems you already run and gives agents the context, knowledge and permissions to do governed work inside them.
Build intelligence between the tools, not another tool.
Partners are already worried about replacing vendor sprawl with AI bot sprawl. Every additional portal is another place your people have to log in, another place data goes stale, and another integration nobody owns. So we deliberately did not build a system of record.
What we are not
- Not a PSA or RMM replacement
- Not a CRM or ticketing platform
- Not a static cloud marketplace
- Not a generic AI chatbot
- Not another dashboard to check
What we are
- An intelligence layer across your stack
- A memory of your customers and contracts
- A governed execution layer for agents
- A skills and knowledge foundation
- A path to white-label AI services
Why it is defensible
- Generic bots are buyable by anyone
- Your SOPs, SKUs and margin rules are not
- Terminology and escalation logic are yours
- Every deployment teaches the platform
How it fits together.
Everything you already run stays exactly where it is
We integrate. We do not migrate you. Your PSA remains your PSA and your RMM remains your RMM.
What the agent knows before it does anything
This is where the partner-specific context lives: your customers and their contracts, your stack, your SOPs, your service catalogue, your terminology, your escalation rules and your commercial thresholds.
AI workers and agents that perform approved work
Each with a job description, a human owner, a boundary it cannot cross, and measures it is judged against.
The platform is an accelerator, not a silo. You choose the cloud and the models; we bring our infrastructure only when it makes delivery faster. Workers run in your environment — your Azure, AWS, Google Cloud, Cloudflare or private infrastructure — under your identity and governance controls.
Microsoft Partner Operations Agent
An AI chief of staff for the Microsoft partnership. Partner Center is a substantial operational burden: CSP authorisation and NCE commitments, reconciliation and credits, program eligibility and capability scores, security requirements, GDAP lifecycles, incentives and promotions — all changing on Microsoft's schedule, not yours.
Microsoft already exposes much of this through Partner Center APIs and reports. The gap is not data. The gap is turning it into decisions and action before a deadline passes or margin quietly disappears.
Modules
Licensing Advisor
SKUs, prerequisites, promotions, commitments and entitlement logic.
Renewal Sentinel
Renewal dates, cancellation windows, quantity drift and financial exposure.
Reconciliation Agent
Invoices, credits, usage, licence counts and PSA agreement alignment.
Margin Intelligence
Customer and SKU level profitability against your thresholds.
GDAP Monitor
Expiring delegated relationships, extension rules and admin-access risk.
Program & Security Compliance
Solutions Partner score, requirements, security contacts, alerts and assessment readiness.
Incentives & Promotions
Eligibility, expiring promotional pricing and pass-through to customers.
Copilot Opportunity Finder
Where Copilot, Copilot Studio and agents fit in your installed base.
Google Partner Operations Agent
Google's channel architecture is cleaner in places, but a reseller still has to coordinate customers, offers, SKUs, entitlements, billing accounts, commitments, transfers, orders, authorisation and support — and transfer mechanics can restart commitments or stall on customer-generated tokens.
What it watches
Entitlement intelligence
Wrong, missing or mismatched entitlements across customers.
Workspace subscription management
Seats, plans, SKU drift and renewal dates.
Billing reconciliation
Billing accounts, proration, currency and legal-entity alignment.
Renewal management
Commitments, terms and what restarts when.
Margin monitoring
Where renewal economics have degraded below target.
Customer transfers
Outstanding tokens, product-group restrictions, commitment impact.
Partner support assistant
Case history, escalation context and policy questions.
Gemini & Cloud expansion
Where Gemini or Google Cloud consumption fits the account.
- Which subscriptions renew in the next 60 days?
- Which customers are below our target gross margin?
- Which Workspace customers should move SKU?
- Which commitments do not match customer contracts?
- Which customers have entitlement errors?
- Which transfers are waiting on customer tokens?
The systems an agent needs access to.
Integration scope is defined per engagement and per workflow — least privilege, approved systems, auditable access. A typical channel deployment touches a subset of the following.
| Layer | Typical systems | What the agent gets from it |
|---|---|---|
| Service delivery | PSA, RMM, ticketing, documentation | Tickets, agreements, assets, configurations, runbooks, resolution history |
| Commercial | CRM, quoting, e-signature, invoicing | Opportunities, quotes, approvals, contracts, invoice state |
| Vendor platforms | Microsoft Partner Center, Google Partner Sales Console, vendor portals | Subscriptions, entitlements, commitments, renewals, pricing, incentives, compliance state |
| Distribution & marketplace | Distributor portals, cloud marketplaces | Orders, provisioning state, billed and unbilled reconciliation, credits |
| Identity & endpoints | Microsoft 365, Entra, Intune, Google Workspace, MDM, security tooling | Users, groups, licences, devices, policies, security posture |
| Communication | Email, calendar, chat, meetings | Customer conversations, commitments made verbally, meeting outcomes |
| Knowledge | Wiki, file stores, SharePoint, Drive, internal documentation | SOPs, service catalogue, terminology, technical knowledge |
An agent that touches billing and security needs rules, not enthusiasm.
Channel agents work with licence liability, customer data and privileged access. Governance is not a later phase. It is the reason a partner can trust a worker with real work.
Least privilege access
Each worker gets only the systems and scopes its job description requires, with credentials under your control.
Human approval gates
Defined actions — external communication, licence changes, customer-impacting steps — require approval.
Evaluation and measures
Each role has an agreed evidence standard. Performance is reviewed, not assumed.
Audit and accountability
Every action is traceable to a worker, a policy and an accountable human owner on your team.
Customer and pricing data stay within your environment. Model selection is yours. Where a workflow requires an external model provider, data boundaries, retention and redaction are agreed in writing before deployment.
The things technical buyers ask.
Do we rip out our stack?
Which cloud and models do you use?
How do you handle multi-tenancy for our clients?
What if we have no APIs for a system?
Who owns what we build?
How quickly can something be live?
Bring your stack diagram. We will tell you what is worth automating.
No platform demonstration. A working session on your systems, your data and the workflows where an agent can actually be trusted.